Being one of those crazy bike riders (of the fixed gear variety) I was pretty damn psyched to hear about the new Chrome store in SoMa. (yes I know you If you used to be able to swing by their warehouse and buy stuff before but this is like a store store for real and shit) If haven’t heard about it yet that’s because when I say new, I mean BRAND NEW – as in the grand opening is next week! We stopped by yesterday but unfortunately too late and they were already closed, hopefully today we’ll be more lucky. I’m only in town for a few days so I’m going to miss it, but for people who live here and ride bikes, or who live here and enjoy awesomely designed bags I highly recommend blocking off some time next Thursday (July 31) and swinging by the new store at 4th and Brannan and partaking in the festivities.