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	<title>San Francisco Metblogs &#187; marketing</title>
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		<title>Marketers at play in the city</title>
		<link>http://sf.metblogs.com/2009/08/05/marketers-at-play-in-the-city/</link>
		<comments>http://sf.metblogs.com/2009/08/05/marketers-at-play-in-the-city/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 17:34:19 +0000</pubDate>
		<dc:creator>Mark Pritchard</dc:creator>
				<category><![CDATA[Downtown]]></category>
		<category><![CDATA[Marina]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Embarcadero]]></category>
		<category><![CDATA[Justin Hermann Plaza]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Radio Shack]]></category>
		<category><![CDATA[T=Mobile]]></category>

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		<description><![CDATA[Incoming! The parachutists landing along the bayfront from Marina Green to the Ferry Building between noon and 3:00 today are part of a promotion for T-Mobile&#8217;s new phones. And Radio Shack, which is going to try to re-brand itself as &#8220;The Shack&#8221; (good luck with that!), will put up &#8220;giant laptops&#8221; in San Francisco&#8217;s Justin [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.theshackpressroom.com/assets/photos/RS-Site-Rendering-highres.jpg"><img src="http://sf.metblogs.com/files/2009/08/giant_laptop.jpg" alt="giant_laptop" width="265" height="267" class="alignleft size-full wp-image-5903" /></a>Incoming! The <a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/08/05/BA4D19490O.DTL" target="_window">parachutists landing along the bayfront</a> from Marina Green to the Ferry Building between noon and 3:00 today are part of a promotion for T-Mobile&#8217;s new phones. </p>
<p>And Radio Shack, which is going to <a HREF="http://finance.yahoo.com/news/RadioShack-Invites-Consumers-prnews-2649264251.html?" target="_window">try to re-brand itself</a> as &#8220;The Shack&#8221; (good luck with that!), will put up &#8220;giant laptops&#8221; in San Francisco&#8217;s Justin Hermann Plaza  and New York&#8217;s Times Square and invite C-list celebrities to lead audiences in both locales in bi-coastal games. The picture at left is an artist&#8217;s rendering of what the event is supposed to look like; <b>click on the photo</b> to be taken to the large, very creepy-looking and unintentionally hilarious hi-res version of what they imagine the event will look like, complete with multiple images of the same computer-generated peeps standing in the same pose at several places in the image. </p>
<p>The &#8220;giant laptops&#8221; are really just screens and cameras set up to beam SF&#8217;s image to NY and vice-versa; unfortunately the keyboards are not functional, a spokesperson told me. The &#8220;laptops&#8221; will be set up from Thursday to Saturday. </p>
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