An Apple Worldwide Developers Conference (WWDC) starts at Moscone today, and thousands of feverish geeks are gathering in anticipation of the usual announcements of new products. Expectations for a next-gen iPhone were so high that Twitter suggested a search string so breathless fans worldwide could vulture the news. But if you’d like your updates in English sentences, SFGate is liveblogging Steve Jobs’ announcement. Also liveblogging is Gizmodo.
Where will advertisers find the “most digitally savvy consumers,” those most ready to early-adopt, link up, throw all their personal information online, and then blog about it?
Not San Francisco or Silicon Valley, says Advertising Age. The winner is Austin. San Francisco comes in tenth — tenth — behind places like Sacramento, Phoenix and Las Vegas. WTF!
The story becomes really dubious when it starts talking about the web sites these “savvy” consumers visit. Not slashdot, blogher, twitter, BoingBoing or Huffington Post. Not even Salon, Google or icanhascheezburger. The web sites for “digitally savvy” consumers are supposedly ESPN.com, NFL.com, CNN.com, Ask.com and Amazon. Oh yeah, right!