Posts Tagged ‘advertising’

Hey, it’s an election

times_squareIt’s election day! Who knew? In San Francisco, the only interesting thing on the ballot is Prop. D., the proposal to put giant Times Square-type advertising signs on Market Street in order to “enliven” it.

Are they kidding? Apparently not. Here are some arguments in favor and a Chronicle editorial against. And here is the whole list of issues and candidates running, including City Atty. Dennis Herrera (unopposed).

Go to the SF Dept of Elections for results tonight.

 
Flickr photo of Times Square by Scott Beale at Laughing Squid.

Marketers at play in the city

giant_laptopIncoming! The parachutists landing along the bayfront from Marina Green to the Ferry Building between noon and 3:00 today are part of a promotion for T-Mobile’s new phones.

And Radio Shack, which is going to try to re-brand itself as “The Shack” (good luck with that!), will put up “giant laptops” in San Francisco’s Justin Hermann Plaza and New York’s Times Square and invite C-list celebrities to lead audiences in both locales in bi-coastal games. The picture at left is an artist’s rendering of what the event is supposed to look like; click on the photo to be taken to the large, very creepy-looking and unintentionally hilarious hi-res version of what they imagine the event will look like, complete with multiple images of the same computer-generated peeps standing in the same pose at several places in the image.

The “giant laptops” are really just screens and cameras set up to beam SF’s image to NY and vice-versa; unfortunately the keyboards are not functional, a spokesperson told me. The “laptops” will be set up from Thursday to Saturday.

Trend-reporting firm publishes SF "Snapshot"

psfk_cover.jpgA couple weeks ago on the MediaBistro site Agency Spy, a blog about the advertising industry, there was a post about a mysterious (to me) booklet published by “an international trends-led publishing, events and consultancy business” called Piers Fawkes. The booklet, PSFK Snapshot, purported to be a sort of guidebook to San Francisco’s most cutting-edge culture, the places to find the real trend-setters, or “influencers,” which I think is the more current term.

Curious, I ordered the book (seen at left). It’s a square booklet about 4 inches on a side, and about 56 pages long. It lists a few cafes, restaurants, art galleries, community events and so on. The list is pretty standard hipster fare: Blue Bottle Coffee, Red Poppy Art House, The Crucible, Maker Faire, Burning Man. In other words, nothing you wouldn’t learn living in San Francisco for one week, or by reading this blog, SFist, and BoingBoing for a month or so.

I got through the whole book in about 90 seconds, and when I was done I understood even less what the book was for. Suppose it is absolutely essential to know that the most snobbish coffee fanatics go to Blue Bottle. If I’m in the advertising industry, what is that knowledge going to get me?

In fact, I was much more interested in the booklet as a product of the Blurb publishing website, where you can upload photos and text and have them print a pretty little book. If I were a photographer, or preparing a booklet for my mother’s 70th birthday or something, it looks like a great service.

more thoughts after the jump

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