Marketers at play in the city
Incoming! The parachutists landing along the bayfront from Marina Green to the Ferry Building between noon and 3:00 today are part of a promotion for T-Mobile’s new phones.
And Radio Shack, which is going to try to re-brand itself as “The Shack” (good luck with that!), will put up “giant laptops” in San Francisco’s Justin Hermann Plaza and New York’s Times Square and invite C-list celebrities to lead audiences in both locales in bi-coastal games. The picture at left is an artist’s rendering of what the event is supposed to look like; click on the photo to be taken to the large, very creepy-looking and unintentionally hilarious hi-res version of what they imagine the event will look like, complete with multiple images of the same computer-generated peeps standing in the same pose at several places in the image.
The “giant laptops” are really just screens and cameras set up to beam SF’s image to NY and vice-versa; unfortunately the keyboards are not functional, a spokesperson told me. The “laptops” will be set up from Thursday to Saturday.