Michelin is out – 2009

Jean-Luc

New 2-star to Coi (kwa) in North Beach. *Why* is North Beach Restaurant in there? Kind of mysterious about some other restaurants that were left out. Chez TJ’s went down 1 star, but understandably as a chef moved on. The media event was nice, the tablehopper didn’t table-hop, which was kind of funny. I loved meeting Paolo of Eater SF, who’ve I’ve enjoyed reading for quite a while.

There was a waiter who was a dead ringer for John Edwards. For such a foodie town it was a lot sparser than Tokyo or New York parties of the same purpose. We have less media? We don’t care as much? I have no idea. Note: I’m guest blogging for their contest, which has some neat prizes and I’ll post all the info here. Posted more thoughts on the guide on my blog: banane.com.

Michelin folks were very nice and appeased my concerns about French reviewers- they’re all American in our cities- and ethnic cuisines, etc. They’re going digital with a mobile app called ubiubi.mobi. One question from the audience: “how are you responding or reacting to Yelp, will you add comments in your guide, or guest reactions?” Led to a rambly answer by Jean-Luc about the history of the guide, and how he predicts people will still be using paper to read from in 10 years time. I think a better answer (I know it’s weird to answer for him) would be that there are *so many problems with Yelp* that they don’t compete, but complement each other. For a well-chosen, selective guide with good iconography and a respected reputation, it’s a relief for the 400 reviews for 1 restaurant on Yelp that are actually dialogues of teenieboppers flirting with each other. Disagree? Comment!


“Michelin 2009 Released” on Eater SF


Stars Shine In Third Edition Of Michelin Guide San Francisco, Bay Area & Wine Country
(press release)

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