Who is most ‘digitally savvy’? Not the Bay Area

By Mark Pritchard
May 14th, 2008 @ 8:20 AM San Francisco,Technology

Where will advertisers find the “most digitally savvy consumers,” those most ready to early-adopt, link up, throw all their personal information online, and then blog about it?

Not San Francisco or Silicon Valley, says Advertising Age. The winner is Austin. San Francisco comes in tenth — tenth — behind places like Sacramento, Phoenix and Las Vegas. WTF!

The story becomes really dubious when it starts talking about the web sites these “savvy” consumers visit. Not slashdot, blogher, twitter, BoingBoing or Huffington Post. Not even Salon, Google or icanhascheezburger. The web sites for “digitally savvy” consumers are supposedly ESPN.com, NFL.com, CNN.com, Ask.com and Amazon. Oh yeah, right!

2 Comments so far

  1. 93% of Los Angeles is Digitally Dumb | Los Angeles Metblogs (pingback) on May 14th, 2008 @ 9:57 am

    [...] Mark Pritchard of SF Metblogs expressed his ire over San Francisco’s #10 ranking on the list. At least his city is ON THE LIST. According to [...]


  2. Mark Pritchard (markpritchard) on May 14th, 2008 @ 3:13 pm

    I just noticed this slightly related story: In Houston, even the ants are tech-savvy!



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