Who is most ‘digitally savvy’? Not the Bay Area
Where will advertisers find the “most digitally savvy consumers,” those most ready to early-adopt, link up, throw all their personal information online, and then blog about it?
Not San Francisco or Silicon Valley, says Advertising Age. The winner is Austin. San Francisco comes in tenth — tenth — behind places like Sacramento, Phoenix and Las Vegas. WTF!
The story becomes really dubious when it starts talking about the web sites these “savvy” consumers visit. Not slashdot, blogher, twitter, BoingBoing or Huffington Post. Not even Salon, Google or icanhascheezburger. The web sites for “digitally savvy” consumers are supposedly ESPN.com, NFL.com, CNN.com, Ask.com and Amazon. Oh yeah, right!