Has anyone heard of the Deco Ghetto?
I’m completely fascinated by San Francisco’s neighborhoods because it’s the only place I’ve ever lived that is so neighborhood-centric. Each neighborhood here is so distinct from the others that they take on lives of their own to the point where they become adjectives. People say things like, “well, it’s in the Mission but it’s such a Marina kind of place” and San Franciscans know exactly what that means. But what ends up happening is that the big general neighborhoods have to get further broken down into smaller neighborhoods as they get more well-defined. Thus, the Sunset and Mission have both inner and outer parts, Nob Hill has a lower part and the Tenderloin exists but only shows up on some maps and lists of the city’s neighborhoods. It’s fascinating.
And since it fascinates me, I was doing some reading about the different neighborhoods that there are in San Francisco and I came across a term that I hadn’t heard yet: The Deco Ghetto. According to the Bay Area Traveler, this term refers to the neighborhood “of Market Street from Franklin to Guerrero, and then south down Valencia to 14th”. Other sources have referred to the Deco Ghetto as being located “between the Mission and Hayes Valley” or just as being “along Market Street”.
Apparently, I’m not the only person who hadn’t yet learned the new nickname for this part of town. I’d known it as Duboce Triangle, but it is reportedly sometimes called The Hub and sometimes called Mid-Market. The latter appellation brings up the aside question – is there a Lower Market? After all, there’s an Upper Market. I can’t say that I can totally make sense of this whole neighborhood naming thing really, but I do know that there’s interesting shops and some good food and drinks spot in this Deco Ghetto so it’s a place I’ve checked out even if I didn’t call it anything at the time.