The nerds have invaded! Steve Jobs kicked off Macworld Conference & Expo 2007 this morning with his annual keynote address. This year’s big announcement is, as everyone knows by now, the long-awaited iPhone. I have to say that it’s pretty sweet, but I can’t tell you anything about it that every tech blog on the internet hasn’t already said [Engadget]. One other major announcement, for those who haven’t heard: in light of its move to becoming a media company over the last few years, Apple is no longer “Apple Computers.” It’s now just “Apple, Inc.”
To demonstrate the integration of Google Maps, Jobs looked up the closest Starbucks locations and called one. When the woman answered he said, “Hi, I’d like 4,000 lattes. Just kidding, wrong number!” and hung up. So if you happened to be the person who answered the phone at the Starbucks closest to Moscone this morning, Steve Jobs prank called you. John Mayer performed, too, which is when I promptly got up and left…
More pictures to come over the next few days but here’s a pic I took with my cameraphone while in line for the keynote of the people on escalators in Moscone West.