Golden Gate Bridge Seeking Sponsors: Your Ad on my Suicide
I just caught this on Advertising Age, Golden Gate Bridge Seeks Corporate Sponsors — appaling ad rhetoric to follow, snip:
“It won’t be renamed the Golden Arches Bridge, but the directors of San Francisco’s Golden Gate Bridge are looking for corporate sponsors to help subsidize the landmark’s $87 million deficit. The district has hired Kevin Bartram, president, Sponsorship Strategies in Novato, Calif., for a six-month study of how to place corporate sponsorships for the world-renowned tourist attraction. The directors have made it clear they won’t change the name of the bridge. Mr. Bartram said he is looking for ‘appropriate’ sponsorships that allow association with the bridge ‘without having a huge presence on the bridge.’
(…) Some wonder whether the bridge, which has been the site of more than 1,200 suicides, might deter would-be sponsors. Hal Riney, founder of the agency now known as Publicis & Hal Riney, called the sponsorship concept ‘appalling’ but added sardonically: ‘It’s possible some clever minds might find some way to merchandise [potential suicides] as well. Maybe they could charge 10 thousand bucks each and we could welcome these people.’” Link. I reviewed Eric Steel’s The Bridge, about GG suicides, here.