A city made of rainbows

You can learn a lot about a city and its people by shopping at a place like Rainbow Grocery. If you’ve never shopped here, then you probably have no idea what I am talking about. Until Saturday, I had heard many praises for Rainbow but had yet to venture there. After a long day at the Green Festival, I still had a week’s work of grocery shopping to do. Since we (my boyfriend and I) were only seven or so blocks from RB, there was no better time than now.

Our swollen feet and empty bellies perused the aisles for over a half hour, even more pleased with each new corner turned. The variety here is impeccable, as well as the customer service. Drained and only partially in the mood to shop, we asked three different employees about three different items over the course of our journey. They quickly knew what we were talking about and where to talk, walking with us to the area and making sure we had everything we needed. This isn’t much different from your average grocery store, but these folks actually seemed to enjoy helping us – creepy, huh? (just kidding)

Shopping on the busiest day of the week (according to the cashier), a wealth of human variety can be seen. From folks who drove Mercedes to those who walked 20 blocks just to come here, we all mixed and mingled, always courteous and pleasant. I’ve heard many complain about the lack of convenient location of the store, which I can easily understand living in Outer Richmond myself. Despite this, knowing that RB is the only SF grocery store who is member of the Green Business Program. Along with their co-op set up, it’s safe to say that this is the most planet and people-friendly store in town. Maybe we should lobby for them to open a second branch in place of Whole Foods at Stanyan & Haight?

2 Comments so far

  1. gse (unregistered) on November 13th, 2006 @ 11:24 am

    hands down the greatest grocery store i’ve ever been to. it’s ruined me on everything else.

    at first i found the staff there a little snobby and “more-vegetarian-than-you”, but i don’t feel that way anymore for whatever reason. the people are actually really helpful and they know their shit. you can ask what the differences are between the 7 types of tomatoes on the shelf that week and the produce people actually know the answer. nice.


  2. andddd (unregistered) on November 13th, 2006 @ 11:26 pm

    Don’t forget the “Other Avenues” on Judah around 45th avenue. They are also a Co-op and are closer to the Richmond than Rainbow is. Of course they are a lot smaller, but they’ve got all the basics in their tiny space and they’ve got their values in order. Good people, good place, good food.



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