It’s not hard to notice that San Francisco teeters somewhere on the edge of fashion forward, with all the queer eyes for straight guys & gals monitoring the situation. Yet, the panache of the “properly” pierced, pampered & perfected people who can be seen obsessing into makeup mirrors on morning muni trains, can’t stop situation from quickly tilting into retrograde whenever some oblivious hippie boards wearing sandals & socks. I won’t even mention the popular khaki armies massing at lunch each noon in the financial district.

Working to put SF back on the fashion map is dedicated team of attitude laden ladies, and their week is finally upon us…

A few years ago, entrepreneurial hipster Erika Gessin of Mystery Girl Productions started hosting local fashion showcases awhile back at venues like 111 Minna and Ruby Skye , and that has now evolved into the more fully evolved event in it’s 3rd incarnation she calls San Francisco Fashion Week™. In fact, now using the power of suggestion, she’s even previously gotten the rug ready Harper’s Bazaar pinup Gavin to issue a Mayoral proclamation declaring it so…

While not on par in volume or star power with the NYC namesake, or even just the regular industry activity seen monthly in LA, the event does boost the spirits of local FIDM grads and fashion afficionados. This week the kick off event is on Weds night at The Galleria at The San Francisco Design Center. For thos of you new to town, that’s in the “design district” at 101 Henry Adams Street, kinda at where the bottom of Potrero Hill hits South of Market.

Runway shows with local designers will be featured starting at 7pm, each night this week through Friday and afterwards for late night clubbers, on Friday a loosely affiliated Fisherspooner concert takes place at Mezzanine. Read on for more info …

If you are up for hobnobbing with the city’s beautiful people and spending a little dough to be seen, here’s some of the hub bub. A temporary boutique will be in place at the events featuring items from designers like JuJu Tribe, Moongirl, and Fashionbliss.

Each night after the runway showcases of local designers after parties will occur at upscale venues like Circolo and The Clift Hotel.

Friday’s event features Kelly B. (organic fashions), Teresa Romero for Dichotomy, Katherine Noyes, Anazara (swimwear) and Richard Hallmarq. Singer Ingrid Chavez will perform live and the hosts of the Energy 92.7 Morning Show, Fernando and Greg, the Gay Sportscaster will be in the hizzo.

Immediately following the Friday fashion shows, there will be a live concert by electronica duo Fischerspooner at Mezzanine, tickets are $40.

On Saturday some workshops will be held at The Art Institute of California – San Francisco, 10 UN Plaza, 5th Floor.

all details for the fashion week events are at http://www.fashionweek-sf.com/fashion_week/schedule/index.html