Potshots: the SF Weekly’s home page

sfw_sm.jpgHas anybody — like a designer — looked at the SF Weekly’s home page lately? Have they ever looked at it? It’s chock-full of ads, a huge gray masthead (gray??) and the worst kind of internal navigation devices: oversized labelled buttons.

Observe the horror:

(A) – A giant animated GIF ad
(B) – The dullest logo and masthead ever designed, with a big “Welcome” that makes it look like a badly designed linkfarm page
(C) – This must be the lead feature, and it looks oh-so-exciting. A dark, poorly cropped static picture of people with dull facial expressions, with a small headline featuring a cliched phrase.
(D) – Ooh, white space! “News… Feature… Toxic…” zzzzzz….
(E) – In-house ads and other ads sold by the website
(F) – More ads — “sponsored” ones, whoopee.
(G) – Let’s put a giant search box right in the middle of the page! It works for Google, so why not!
(H) – Utterly hideous oversized buttons leading to regular (read: syndicated) features, so we can get right over to Free Will Astrology without delay. That is so the first thing I turn to.
(I) – With no visual separation from the buttons, a dull headline, and what looks like some lame-ass travel stuff. The Russian River is what’s “happening today”?


5 Comments so far

  1. anna (unregistered) on May 30th, 2006 @ 4:29 pm

    the Russian River, it’s only happening today. haha.

  2. Adam (unregistered) on May 30th, 2006 @ 4:50 pm

    Yep, one night only, it’s a farewell show. But you might be able to get tickets to the reunion tour. I hear the Tributaries are opening for them!

  3. violet (unregistered) on May 30th, 2006 @ 6:56 pm

    omg, Mark this is a briliant post. their site looks as awful as their content usually reads. please do the SFBG next! have you seen their site lately? it’s so boring it’s like what I look at when I have insomnia. it’s like an HTML thorazine dart.

  4. Derek Powazek (unregistered) on May 30th, 2006 @ 8:17 pm

    SF Weekly: It’s Asstastic!

  5. cd (unregistered) on May 31st, 2006 @ 4:37 pm

    yeah, gray websites are so . . .so . . .
    um . . . . wait . . .

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