Potshots: the SF Weekly’s home page
Has anybody — like a designer — looked at the SF Weekly’s home page lately? Have they ever looked at it? It’s chock-full of ads, a huge gray masthead (gray??) and the worst kind of internal navigation devices: oversized labelled buttons.
Observe the horror:
(A) – A giant animated GIF ad
(B) – The dullest logo and masthead ever designed, with a big “Welcome” that makes it look like a badly designed linkfarm page
(C) – This must be the lead feature, and it looks oh-so-exciting. A dark, poorly cropped static picture of people with dull facial expressions, with a small headline featuring a cliched phrase.
(D) – Ooh, white space! “News… Feature… Toxic…” zzzzzz….
(E) – In-house ads and other ads sold by the website
(F) – More ads — “sponsored” ones, whoopee.
(G) – Let’s put a giant search box right in the middle of the page! It works for Google, so why not!
(H) – Utterly hideous oversized buttons leading to regular (read: syndicated) features, so we can get right over to Free Will Astrology without delay. That is so the first thing I turn to.
(I) – With no visual separation from the buttons, a dull headline, and what looks like some lame-ass travel stuff. The Russian River is what’s “happening today”?