A Resolute Marketing Campaign
Not sure if everyone’s seen the current billboard above Cafe Flore at the intersection of Market & Noe in the Castro. HivStopsWithMe.org has been somewhat controversial from the start, challenging the argued complacency of current outreach attempts to reduce infection rates. Its aim is obviously to be provocative and it hasn’t pleased everyone on all sides of the debate. Love it or be enraged by it, I’m impressed with the blunt honestly of the message. Even looking up at it while crossing that hectic intersection, it certainly can’t be ignored.