Only A Slightly Goofy Idea
Ah, ad campaigns. A few months back, I blogged on the new SF tourism campaign centered on the theme “Only In San Francisco.” The flip side of that, of course, would be that if it’s only in SF, it’s not anywhere else. Like, say, Los Angeles. Meet a new slant on the SF tourism campaign: notinla.com (which bounces you to onlyinsf.org). According to the caption from this SF Chron photo, the campaign is designed to play up the Nor/So rivalry while luring SoCal-ers North:
Full disclosure: I’m from Los Angeles. I’m fairly SoCal biased, frankly. Though I certainly enjoy by NorCal digs enough. One thing I don’t get, however, is the extent to which NorCal types seem hell bent on poking at those of us south of SLO. I can assure you that down there, we just didn’t spend that much time thinking about San Francisco. But whatever.
I will, however, continue to find these sorts of ads “hella”-amusing.