The San Francisco Bay Area is really quite a hotbed of publishing wonders, what with ReadyMade Magazine (a fab DIY zine from Berkeley), Bitch Magazine (feminist response to pop-culture from Oakland), the ever-popular Wired Magazine, etc., with some obviously more popular than others. Well now there’s a new kid in town: Chow Magazine, a magazine that promises to combine pop-culture with food (plus helpful tips and tricks). Its tagline is “Food. Drink. Fun.” and yearns to provide an alternative to hoity toity gourmet-style food magazines that take the fun away from food enjoyment.

The founder is Jane Goldman, who was once an editor at the Industry Standard, so you know there’s a pretty solid team behind this. The magazine launched two days ago and has already been written up in the New York Times (registration required, or you could use Bugmenot). I’ve actually already been recruited as an intern (unpaid naturally, but it’s excellent learning experience), and I’m really looking forward to this.

It should be out on newsstands now. Give it a shot, folks!